favorite new designer: ATHENA PROCOPIOU

Her scarves will "bring a touch of whimsy and fantasy" into your wardrobe with their artistic, fairytale inspired designs that incorporate many other aspects of her travels and past career as an artist. Her scarves are becoming the latest must have item amongst young fashionistas like ourselves. It's the perfect season to grab a new scarf, why not make it a beautiful and delicate Procopiou?

I am obsessed with how intricate and beautiful each scarf print design is, it reminds me of looking through a kaleidoscope or an amazing acid trip. She makes this maximalist view on design and print work effortlessly considering the lightweight structure of her scarves and coverups. Even when thrown together with a simple outfit like the one featured above, the scarf stands out and the kaleidoscopic patterns mash together to create a chic and effortless look.

Procopiou's scarves are the perfect accessory to give and receive this holiday season! They add just enough color to an outfit while being a versatile item that can go with a lot in one's wardrobe no matter what one's style is like. Even if you aren't a scarf person, these prints are so beautiful I'd even purchase one of them just to hang on my wall as a piece of art. Athena Procopiou is one designer to look out for in 2013 most definitely.

xxoo Jodie

Check out more here: Athena Procopiou Official website

Purchase @ net a porter